Personalized Variable Data Mailing Campaign

This project demonstrates expertise in information visualization through the creation of an individualized direct mailing campaign utilizing Adobe InDesign’s variable data capabilities. By integrating detailed demographic data such as company type, executive names, location, and gender, each piece of content was uniquely tailored to its recipient. Leveraging AI-generated imagery from Midjourney, customized visuals matched specific demographic criteria, enhancing personal relevance and engagement. This project showcases sophisticated data-driven design solutions, highlighting the potential of personalized marketing to create impactful, targeted outreach.

‍