For this project, I collaborated with Whitney Ward, lead singer of Hate Mail, to develop a bold, impactful typography design for their latest album artwork. The goal was to create a clean, striking text layout that complemented the album’s visual aesthetic while maintaining a strong brand presence.
This project focused on font selection, text placement, and subtle enhancements, ensuring the typography worked seamlessly within the overall design.
The challenge was to craft a typographic style that:
- Reflected the band's identity—bold, edgy, and refined
- Maintained clarity and visual balance within the artwork
- Integrated seamlessly with the overall design without overpowering it
Whitney and I discussed various font styles, focusing on ones that would stand out while staying legible. We also explored subtle stylistic effects to enhance the text without making it overly decorative.
To ensure the typography aligned with Hate Mail’s branding, I:
- Curated and tested multiple fonts that fit the band’s aesthetic.
- Refined text placement and sizing for maximum impact.
- Explored minor stylistic enhancements, such as subtle text effects, to create a polished final look.
This phase was crucial in determining the right balance of style, readability, and visual harmony within the album design.
Using Adobe Photoshop & Illustrator, I worked through multiple design iterations, refining the typography styling, layout, and visual balance to ensure it enhanced the album’s overall aesthetic.
Key design steps included:
- Selecting and customizing the perfect font to match Hate Mail’s visual identity.
- Optimizing text placement and spacing for a cohesive composition.
- Exploring subtle enhancements, such as mild texture or glow effects, to add depth.
- Finalizing the typography to ensure it worked across both digital and print formats.
After refining the design, I worked closely with Whitney to ensure the final typography met the band’s vision. The end result was a bold, professional text treatment that seamlessly fit within the album artwork, enhancing its overall impact.
-Final Artwork Files for Print & Digital Use
