"The H&H Campaign was developed to address the isolation experienced by children with leukemia by providing a digital space for engagement and community. Our goal was to create a secure, fun, and educational app where these children can connect over shared interests in books, enhancing their emotional and social well-being during challenging times."
Research & Discovery
"Initial research focused on understanding the needs of young leukemia patients and identifying effective digital solutions to address their isolation. Key activities included:
User Research: Conducting interviews with patients, families, and healthcare providers to gather insights into the needs and preferences of children undergoing treatment.
Technical Feasibility Studies: Assessing various technologies and platforms to ensure the app could be securely integrated into hospital environments.
Competitor Analysis: Reviewing existing children's educational and social platforms to identify gaps and opportunities for differentiation."
Design & Development
"Based on our findings, we developed H&H, an app tailored specifically to the needs of children aged 7 to 11 with leukemia. This phase involved:
App Design: Creating an intuitive, child-friendly user interface that supports easy navigation and engagement.
Feature Implementation: Developing key features such as moderated book clubs, a milestones reward system, and hospital-based verification to ensure safety and engagement.
Content Development: Curating age-appropriate book lists and interactive content to foster enjoyment and learning."
Testing & Feedback
"To ensure the app met its goals and was well-received by its target audience, we conducted extensive testing and refinement. This included:
Prototype Testing: Implementing initial app prototypes in select hospital settings to gather feedback and make iterative improvements.
User Feedback Integration: Continuously incorporating user feedback to refine features and usability.
Outcome Measurement: Tracking engagement metrics and user satisfaction to assess the impact of the app on children’s social connections and well-being."
