In mid-2023, I officially launched Heeler, an online business built entirely around Computer-Mediated Communication (CMC), social media strategy, and digital business operations. By applying the social media analytics, content strategy, and digital marketing principles I learned and practiced in school, I have been able to attract a steady stream of customers while maintaining a completely flexible and profitable business model.
This project highlights how I leveraged online platforms, content creation, and digital engagement strategies to build and sustain a business without relying on traditional in-person operations.
The goal was to create an online business that
- Operates entirely through digital communication and online platforms
- Utilizes data-driven social media strategies to attract and retain customers
- Allows for a flexible work schedule without sacrificing profitability
To achieve this, I developed a comprehensive social media management strategy based on audience insights, engagement metrics, and content trends. By continuously refining my approach based on real-time analytics, I have successfully built a scalable, adaptable, and efficient online business model.
To ensure my business strategy was both effective and sustainable, I
- Analyzed social media engagement trends to understand audience behavior
- Developed a content strategy tailored to my business and customer needs
- Implemented data-driven decision-making, using analytics to optimize content performance
- Streamlined communication and customer interactions, making CMC the core of my business operations
Building Heeler as a fully online business required a combination of social media management, brand development, and digital communication strategies. Key steps included
- Launching and optimizing business profiles across social platforms
- Developing a consistent content calendar, ensuring regular engagement
- Utilizing analytics tools to refine content and marketing strategies
- Creating a seamless communication workflow, ensuring efficient customer interactions
- Establishing an adaptable and scalable online business structure
By strategically leveraging CMC, social media, and digital marketing, I have successfully built a business that
- Attracts and retains a steady stream of clients
- Allows for total schedule flexibility while maintaining profitability
- Operates entirely online, making it highly scalable and adaptable
- Demonstrates the power of digital business strategies in modern entrepreneurship
- Social Media Strategy & Content Development
- Analytics-Driven Engagement Optimization
- Digital Business Model & Online Operations
- Customer Communication & Brand Growth Strategies
