"The goal was to enhance The Bull Terrier Compass's digital presence and engagement by implementing a comprehensive social media strategy. This included creating an active Instagram presence, which grew from zero to over 300 followers, driving interactions and increasing database subscriptions."
Research & Discovery
"Initial steps involved analyzing the existing digital footprint of The Bull Terrier Compass and identifying target audiences, primarily Bull Terrier enthusiasts and breeders. Key methods included:
Audience Analysis: Utilizing social media tools to understand demographic and psychographic characteristics of potential followers.
Competitor Analysis: Examining successful strategies from similar organizations to define a unique value proposition.
Content Strategy Formulation: Planning content that resonates with the target audience, including educational materials about Bull Terriers."
Design & Development
"The execution phase focused on creating and scheduling content that educates, engages, and encourages participation among the target audience. Key actions included:
Visual Content Creation: Designing appealing graphics and videos that align with brand identity and communicate core messages effectively.
Content Calendar Development: Scheduling posts for optimal engagement using insights from analytics.
Platform Optimization: Setting up and optimizing the organization’s Instagram profile for increased visibility and engagement."
Testing & Feedback
"Ongoing analysis and refinement were crucial in this project:
Performance Tracking: Monitoring engagement rates, follower growth, and interaction patterns to assess the effectiveness of the content strategy.
Feedback Incorporation: Actively seeking and integrating user feedback to improve future campaigns.
A/B Testing: Comparing different types of posts and timings to continuously refine the content strategy for better results."
