"The initiative with ACCGC aimed to overhaul their digital communication strategies to enhance stakeholder engagement and improve information dissemination. The primary challenge was to modernize their digital tools and platforms to reach a broader audience efficiently."
Research & Discovery
"Key research activities focused on understanding ACCGC’s audience needs, digital consumption patterns, and the effectiveness of current communication channels. This phase included:
Stakeholder Surveys: Gathering input from key stakeholders to understand their preferences and pain points with current communication methods.
Digital Footprint Analysis: Evaluating the effectiveness of existing digital platforms and identifying gaps in digital engagement.
Strategy Workshops: Conducting sessions with ACCGC leaders to align on digital strategy goals and tactics."
Design & Development
"Based on the insights gathered, the design and development phase involved creating tailored digital solutions to meet the defined objectives. This included:
Website Redesign: Developing a more user-friendly and engaging website with improved navigation and updated content.
Content Development: Creating relevant and engaging content tailored to the interests and needs of the audience, ensuring regular updates across platforms.
Digital Tool Integration: Implementing new tools for better data management and communication flow, such as CRM systems and integrated communication platforms."
Testing & Feedback
"To ensure the new strategies effectively met the goals, ongoing evaluation and iterative improvements were essential. Key activities included:
Performance Metrics Monitoring: Tracking engagement, user feedback, and usability metrics to evaluate the impact of the new digital tools.
Stakeholder Feedback Sessions: Regularly engaging with stakeholders to gather feedback on the digital changes and making adjustments as needed.
Iterative Design Updates: Continuously refining the digital assets based on analytics and user feedback to optimize performance and stakeholder satisfaction."
