For a brief period, I designed promotional fliers for the Axelrad Open Mic Showcase, creating a unique visual concept titled "Artists on Draft." Inspired by Axelrad’s iconic beer taps, I developed a design where each performing artist was visually represented as a beer tap, seamlessly integrating photography and digital manipulation. The showcase was a limited series of events.
This project combined graphic design, branding, and promotional marketing, using Adobe Photoshop to craft an engaging and eye-catching flier that captured the essence of live performance and craft beer culture.
The goal was to create an engaging, memorable flier that
- Connected visually with Axelrad’s branding and beer-centric aesthetic
- Highlighted each performing artist in a unique and creative way
- Encouraged audience engagement and attendance at the open mic showcase
To achieve this, I photographed or sourced images of the featured artists and used photo manipulation techniques to seamlessly integrate their portraits onto Axelrad’s beer taps, creating a fun and thematic promotional design.
To ensure the flier design aligned with Axelrad’s aesthetic and branding, I
- Studied Axelrad’s visual identity, incorporating elements that reflected its atmosphere
- Analyzed beer label and tap handle designs, integrating a similar style for a cohesive look
- Refined photo manipulation techniques, ensuring each artist’s portrait blended naturally into the composition
Using Adobe Photoshop, I executed multiple design iterations, refining the composition, lighting, and blending techniques to achieve a polished final product. Key steps included
- Selecting and editing artist portraits to fit the beer tap aesthetic
- Manipulating lighting, texture, and depth to make the illusion seamless
- Incorporating typography and layout elements, ensuring a balanced, visually appealing design
- Finalizing color grading and contrast to maintain cohesion with Axelrad’s branding
After refining the design, I evaluated it for clarity, visual impact, and branding alignment before finalizing the flier for use. The result was a highly creative and engaging promotional piece that uniquely represented Axelrad’s Open Mic Showcase while incorporating the venue’s craft beer culture.
- Promotional Flier Design for Axelrad Open Mic
- Photo Manipulation & Digital Composition
- Typography & Layout Development
- Final Print & Digital-Ready Artwork
